Ameriabank has a diversified and sustainable business model, providing full-fledged solutions in corporate, retail and investment banking. Even though it had started mainly as a corporate and investment bank, in 2010 the Bank revisited the corporate-oriented strategy and redesigned it with a much stronger universality focus on retail operations. The Bank has significantly increased the share of retail services (including SME-targeting services) in the total portfolio since then. Currently the key goal of our strategy is to sustain and strengthen further the Bank’s leading positions in all key areas of the Armenian banking sector, driven by successful implementation of our digital strategy and strong focus on diversifying its business and developing a modern and efficient retail banking arm on its omni-channel distribution platform.
